Eight years in roles where I owned both - design execution and product thinking, without splitting it across two people.
Selected work
There's a gap between habit tracker and calendar reminder where a lot of real life happens. I built Ago for things that don't fit a schedule - 900+ downloads in three weeks, a 5.0 App Store rating, $0 in paid marketing.
Read case study →Recipe content is designed for SEO, not for cooking. I built Recipe Fox to fix that - 500+ sign-ups, two of three recipes imported from TikTok or Instagram, $0 in paid marketing.
Read case study →Corporate canteens wanted to reduce food waste through TGTG but couldn't list publicly. I designed Hidden Stores - the private access layer that worked for employees, canteen managers, and the 85 million users who'd never need to see it.
Read case study →How I build
I ship my own production apps with Claude Code in the loop - research synthesis in an afternoon, prototypes in working code instead of artboards, a real Git workflow, App Store release. The full workflow, with artifacts you can inspect.
See how I build →