Eight years in roles where I owned both - design execution and product thinking, without splitting it across two people.
Selected work
Recipe content is designed for SEO, not for cooking. I built Recipe Fox to fix that - 200 sign-ups in the first month, $0 in paid marketing.
Read case study →BGG is the database every collector uses but nobody loves. I designed Gametrove to be the visual companion they actually want - collection browsing, play logging, no noise.
Read case study →Corporate canteens wanted to reduce food waste through TGTG but couldn't list publicly. I designed Hidden Stores - the private access layer that worked for employees, canteen managers, and the 85 million users who'd never need to see it.
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